Welcome to my portfolio!

I am Tianqi Hazel Xiao, a marketer who lives at the intersection of strategy, creativity, and data.

Started in linguistics, I learned how audience and context shape communication.

Now in marketing, I’ve led full-funnel campaigns for brands like TikTok Shop, City Lyric Opera and Fiery Crab — from planning and content creation to performance analysis and SEO.

I hold a Master’s in Integrated Marketing (Analytics track) from NYU and a B.A. in Translation from Jinan University.

I’m most energized when I’m turning insights into action — whether that’s optimizing a campaign, crafting a brand story, or finding the “why” behind the numbers.

I’m currently focused on roles in digital marketing, performance strategy, and analytics, where I can keep helping brands grow — with clarity, curiosity, and impact.